Terra Forma: A B2C Platform for Direct Sales in the USA

Development of a comprehensive e-commerce platform with a custom CMS and product configurator, which allowed a European brand to enter the US market and establish direct sales.

Client

Terra Forma (Premium Furniture Manufacturer)

Services

Web Development, UI/UX Design, Full-Stack

Year

2025

Task

Terra Forma, a premium furniture brand specializing in solid wood designer furniture, faced limitations with its B2B model. To scale the business and enter the highly competitive US market directly (DTC segment), a modern B2C platform was required. The main technical hurdle was the lack of a user-friendly online tool for customizing complex products (choosing wood types, fabrics, and hardware).

Strategic Solution

The solution was to develop a scalable e-commerce platform using Next.js. The core of the system is an interactive furniture configurator that recalculates the product price in real-time based on selected materials and dimensions. To manage a catalog of thousands of variations, a custom React headless CMS was built and integrated with the client's manufacturing ERP system. This provided a seamless process from an online order in the US to production in Europe.

Key Features

Image-driven UI/UX Design: A minimalist interface focusing on high-quality product visualizations.
Interactive Catalog: An extensive furniture collection with detailed descriptions and filtering options.
Interactive Configurator: A tool for customizing furniture with instant price recalculation and saving configurations.
Custom CMS: An admin panel for managing the catalog, orders, and site content without involving a developer.
User Account: For order history, saving configurations, and managing data.
Integrations: Payment systems, delivery services, CRM, and notifications.

Technologies

Architecture and Deployment

The platform is hosted on Vercel's cloud infrastructure, which is natively optimized for Next.js applications. This provides instant global deployment via its Edge network, high performance, and automatic scaling. The backend and PostgreSQL database are hosted on a fault-tolerant server cluster on DigitalOcean. The CI/CD process is built using GitHub Actions, which automatically triggers the application's build, testing, and deployment upon every update to the main repository branch, ensuring fast and reliable delivery of new functionality.